*by Austin Boyce: Portfolio Management; Emerging Advisor; Process Designer*

I don’t watch much TV, but when I do it is usually via a streaming service. I recently made an exception to watch the Olympics live and was reminded of how many commercials there are on live TV. Also, regarding the timing of the Olympics in relation to the election cycle, I noted that it felt like every other commercial was a political ad. Can any of you relate?

Many political ads are designed to play on people’s emotions, particularly fear. While those emotions may be valid when voting, they should not impact your investment strategy.

For the vast majority of presidential terms, the market is higher at the end of the term. This may beg the question, “How much impact does a president really have on the stock market?”

Our goal is to help you stay the course and avoid decisions primarily motivated by emotions. Your advisor is looking forward to your investment questions during the Strategic Planning meeting this fall or at any time.